This article appeared in Change, July/August 1984, Vol. 16, No. 5, pp. 12–17 (a publication of the Helen Dwight Reid Educational Foundation).
Sharp declines in college student enrollments—both actual and predicted—now threaten courses, programs, careers, and even entire institutions, promising a troubled future for higher education. The reduction of the college-age population cohorts, possibly by as much as 40 percent in some areas, promises increased competition for enrollments, within and between both institutions and departments. While possible results of decline are most visible at the institutional level, the greatest damage may occur in the departmental infrastructure of the university, the most important and most vulnerable component of higher education. It is the department that engenders and perpetuates respect for the discipline, nurtures research and scholarship, and sets standards for both academician and student.
What impact will increased enrollment competition have upon the collegial relationships and academic standards of colleges and universities? Will departments disintegrate and academic standards collapse under enrollment pressure, or will colleagues unite in efforts to attract students by improving instructional quality? What are the dynamics of departmental adjustment to dramatically lowered levels of student demand?
The liberal arts have faced the reality of empty seats in the classroom since the 1970s, when increasing numbers of anxious undergraduates began turning their backs on the traditional liberal arts disciplines and enrolled in courses which seemed more likely to ensure employment directly after graduation.
History has perhaps been the discipline hardest hit by this unprecedented wave of student vocationalism. This article looks at the ways historians at two small northeastern colleges have reacted to reduced student enrollments. Although one college was public and the other private, in many other respects the two were closely matched. But the reactions of the two history departments have been very different.
State College/Private College
The histories of “State College” and “Private College” are strikingly similar. Both colleges were founded as special purpose institutions in the same city during the mid-nineteenth century. Private College began as a business school. State College was originally devoted to teacher training. During the boom decades of the 1950s and 1960s, both expanded their curricular offerings and attracted increased numbers of students. By 1970, both institutions had been transformed into four-year multi-purpose colleges and had been relocated on spacious and attractive suburban campuses.
The parallels continue to the present. In recent years administrators at both colleges have attempted to upgrade their faculties by emphasizing the importance of PhD degrees, research, and scholarly productivity in decisions regarding faculty appointments and promotions. At both schools. the faculty unionized in reaction to those administrative initiatives as well as to the prospect of retrenchment. The faculty unions have utilized the full range of collective bargaining tactics, including strikes, to protect jobs and improve wages and working conditions.
Both colleges are currently feeling the effects of sharp enrollment declines within tl1eir liberal arts divisions. In creasing numbers of students are choosing to major in professional, business, or technical fields. Consequently, upper-division liberal arts courses are often in danger of cancellation due to underenrollment. The history departments in both colleges have been among the hardest hit by student vocationalism. In quantitative terms the impact was almost identical at both colleges. Between 1970 and 1980, the number of history students declined by approximately one-half, and the number of history professors by approximately one-third.
The Private College and State College history departments were similar in terms of size, social composition, and professional interests. When the research for this paper was conducted during 1981 and 1982, all eleven historians at Private College and all ten historians at State College were white males. Most members of both departments were professionally active, even though their primary interest was in teaching, not research. One important difference should be noted. All the Private College historians had their PhD degrees while only one-half the State College historians had received their doctorates.
Private College
There were rarely many st:1dents or professors in the Private College history department when interviews were conducted. Usually the halls were empty and office doors were shut. It was a cheerless work environment. The physical environment seemed to reflect the mood and morale of most of the history faculty.
Although Private College historians were split by ideological, political, age, and professional differences, they did share a common negative definition of their work situation. According to one administrator, this was part of a “collective inferiority complex” which was especially noticeable within the liberal arts division. Private College historians often compared their situation unfavorably to that of professors in nearby research-oriented public and private universities. Their counterparts in other institutions enjoyed greater career security, prestige, lighter teaching· loads, better students, and, in general, greater opportunities for the actualization of professional ideals. The members of the Private College history department wanted to excel in both teaching and research, but felt that their work situation did not facilitate the accomplishment of those goals.
The specter of declining enrollments created uncertainty and anxiety about the future of the (Private) college. One historian expressed the collective worst fear when he noted that the entire college could “go down like the Titanic.”
The specter of declining enrollments created uncertainty and anxiety about the future of the college. One historian expressed the collective worst fear when he noted that the entire college could “go down like the Titanic.” Even if the college survived, there was serious concern about the fate of their department and the liberal arts division. If the department continued to lose lines through attrition or retrenchment, gaps would develop in the curriculum and specialized courses would be taught by faculty who lacked the necessary enthusiasm and expertise. If the integrity of the curriculum were undermined, the department would assume at best a de pendent support role vis-a-vis more popular vocational courses of study.
In fact, some faculty feared that the whole liberal arts division might share this fate of dependency. Several upper-division courses were threatened by waning student demand. Although when interviews for this paper were conducted, the administration had not generally enforced enrollment minimums, the faculty felt that many cancellations were inevitable in the near future. As one professor put it, “Our preregistration figures are known as the Nielsen ratings. They tell you whether you’re going to be cancelled or whether you can have another run at it.”
Virtually all the historians were skeptical and at least somewhat hostile to the college administration. They told us that the administration was obsessed with enrollments. Some doubted that the top administrators were really committed to a strong liberal arts division and accused them of trying hardest to recruit business students. Furthermore, administrative exhortations to maintain rigorous standards and reverse grade inflation were considered either naive or hypocritical. The professors believed that admissions standards had been all but abandoned and requirements for student retention had been relaxed, thus causing a severe drop in student quality. Although faculty were quick to point out that they had a few students who were top-notch, most students were seen as mindless hedonists: poorly prepared, unmotivated, and in search of enjoyment, not intellectual challenge. As student advisors, the historians had often observed students selecting courses on the basis of convenient scheduling and easy grading. They became convinced the most students avoid challenging courses at all costs.
Thus, while Private College administrators apparently felt that academic excellence and increased enrollments were compatible goals, the history faculty, by and large, disagreed. In fact, most historians believed that if they taught according to the highest standards of their profession, they would lose students, and, perhaps ultimately, their jobs.
Adjustments to Declining Enrollments
Enrollment economics and the twin problems of declining quality and quantity of students have brought a number of adjustments at Private College, both formal and informal.
Curricular revision was one method of formal, collective adaptation. Prerequisites for some electives were dropped. Course descriptions and titles were rewritten in order to attract students. Some new courses were introduced specifically to bolster enrollments. Although at least two historians characterized these as intellectually weak or “schlock” courses, they were accepted as appropriate compromises to pressures generated by the enrollment economy. The development of a team-taught introductory course was another departmental strategy. The professors involved in that course critiqued one an other’s presentations in an effort to develop polished and appealing mass lectures. This chore was disliked, but the effort was valued as an attempt to recruit majors.
Informal adaptations to declining enrollments were also evident. There were intermittent, but largely unorganized, efforts to recruit students for the department. In the recent past, junior members united in rather desperate attempts to recruit students by handing out leaflets describing course offerings to students standing in registration lines. Both junior and senior historians attempted to court promising students in lower-division classes. A better student, for example, might be invited to lunch or encouraged to undertake a personally tailored, individual project rather than doing regular assignments. By establishing relatively close relationships with a few outstanding students, professors could receive psychic rewards which were lacking in relationships with the mass of disinterested students. Furthermore, the “personal approach” was related to the enrollment economy.
“I think in a school like this . . . a psychological impact is important, so that they will remember Private College as a place where they had four good years and where they met good, decent people—and you get a kind of loyalty. It’s very much in our interest that our students feel that they’ve had a good experience. Public relations is important,” said one faculty member.
It is noteworthy that recruitment efforts were undertaken by isolated individuals or small cliques, and not departmental efforts. Several historians voiced mild resentment about having to spend their time trying to drum up business for the department. However, these kinds of activities were grudgingly accepted as appropriate adaptations to enrollment declines.
But enrollment pressures also generated some adaptations which the historians felt represented compromises of professional standards. They were ashamed that a general relaxation of course requirements and grading standards had occurred at the same time that the quality of students was declining noticeably. The amount of required reading and writing decreased and the amount of what they termed “spoon feeding” increased. The historians might have attempted to justify the relaxation of standards as an appropriate response to deterioration in the quality of students, but the majority did not do so. They simply accepted the fact that they had compromised their ideals, and, as one put it, “Desperation is the justification!”
Eight of the eleven history professors acknowledged grade inflation, either on their own part or throughout the campus. Those who admitted being grade inflators said that their students now receive letter grades one-half to a full level higher than a decade ago. Although a small subgroup of history professors agreed among themselves that compromising professional ideals about grading is necessary, they managed to limit the practice by holding the line on top grades, maintaining the integrity of their A’s.
The historians interviewed attributed grade inflation to enrollment economics and competition between divisions and departments for students. Professors in the business school were envied because they could be demanding and rigorous. As one put it, with a surplus of students, “They can afford to be bastards.” Several historians were vexed about what they considered to be unfair competition for students on the part of other departments within the liberal arts division. And one historian pointed out that this type of competition is hardly the model of natural selection: “Ease up, I think, is the best way to say we’ve dealt with the enrollment problems. And it’s a disease, because one eases up and the other department says—Oh-oh, they are getting enrollment. Now we’ll ease up a little bit. . . .”
For the most part, we have described the impact of declining enrollments on faculty-student relationships. But this problem has also affected relationships among faculty as well. Nowhere was this more apparent than in the history department’s attitude toward what they termed ”charlatans.” Eight of the eleven historians acknowledged that charlatans—teachers who are popular but intellectually incompetent—existed not only within the college as a whole, but even within their department.
Some historians clearly wished that they could expel the charlatans. But that is not an easy task within a collegiate context, for a number of reasons. Faculty and administrators seldom directly observe colleagues during the performance of professional duties, so reputations are typically based on hearsay. Devotion to academic freedom engenders a laissez-faire orientation—live and let live. Tenure protections are so extensive that it is considered futile to try to document incompetence. Also, Private College historians felt it would be destructive both to the individuals accused and the department as a whole if charlatans were confronted. Given the absence of employment opportunities at other institutions, the department becomes the professor’s permanent working family. Thus, they were understandably reluctant to take any action which might start a long-simmering feud.
Moreover, some faculty were ambivalent toward charlatans in their midst because such individuals do contribute to the department by attracting large numbers of students. One historian criticized a colleague who he had dubbed a charlatan, yet he noted that, “In other ways, he’s not a weak sister. He gets enrollments in here.” Another professor—a research-oriented, liberal, union man—was even more explicit. He described another historian as being popular, but academically feeble. He went on to comment, “But I don’t know that we’ve ever done anything about it or ever intend to do anything about it, because he does draw fairly decent enrollments, and we just can’t afford, given the nature of the economic situation, to do anything about it. It’s disturbing . . . but we don’t make the rules. If you’re going to play the numbers game, that’s one of the inevitable by-products.”
Although the focus here has been upon the department and subgroups within it, it is important to note that many Private College historians were union activists and leaders. The union was a more meaningful and effective collegial group for them than the department. In anticipation of retrenchment, the union negotiated strong job security provisions. In case of a real crunch, professors might have to be retrained so they could teach in expanding fields, but they would retain their jobs. Of course, to those who are truly dedicated to their discipline, such a prospect is not very comforting. Nevertheless, the union was more of a source of strength and solidarity for Private College historians than was their department. Within the department, personal animosities poisoned the atmosphere and undermined the potential for leadership and strong collective action in support of the highest academic standards.
State College
Following a visit to Private College, a visitor to the State College history department is immediately struck by radical differences between the learning environment and the one encountered at Private College. When they were not actually teaching a class, State College historians could generally be found in the departmental office suite talking with one another or with students. Faculty, students, and staff interacted freely in a relaxed, congenial manner.
Yet the State College history department had experienced reductions in student enrollments and faculty lines virtually identical to those at the Private College department—enrollments were halved and the number of full-time faculty reduced by one-third during the 1970s. Although enrollments were holding steady when this research was being done, the surviving historians re membered the last disastrous decade and were anxious about the upcoming decade. They were seriously concerned with maintaining and, if possible, in creasing enrollments.
State College historians, like their Private College counterparts, had widely divergent political and ideological views. However, they set those differences aside and united in efforts to make the best of a threatening situation. State College historians proudly proclaimed themselves true defenders of rigorous academic standards.
Their toughness was most evident in the required and very demanding introductory classes. It was not uncommon for an instructor to fail one-quarter or more of his students. The departmental tradition of posting the grade distributions for every professor’s classes facilitated the process of informal social control. Everyone looked at the posted grades: hard-nosed professors were congratulated by their colleagues and any softhearted ones were criticized. The department chairman once wrote “Santa Claus” on the roster of a colleague whom he thought had been too lenient in grading. Thus, a form of public ridicule was used as a sanction for excessive deviation from the departmental norm.
State College historians could generally be found in the departmental office suite talking with one another or with students. Faculty, students, and staff interacted freely in a relaxed, congenial manner.
The faculty knew that the state legislature supported State College’s goals of raising admissions standards. Thus, these historians shared the belief that their students were basically capable of good work. However, like their Private College counterparts, they believed that the students were poorly prepared and lazy. They believed that the students needed to be challenged, rather than coddled or spoon-fed. Thus, their shared conception of the student body served to legitimate their policy of toughness.
The department provided a warm and stimulating environment for those students who survived the introductory course and desired to pursue serious study of history. A friendly camaraderie existed not only among faculty but also between faculty and students. Department members were judged partly in terms of their contribution to this pattern of interaction: “Do you laugh? Do you have fun?”
One department member remained aloof from this pattern of interaction. He disdainfully referred to it as being like that of a “men’s club.” Not surprisingly that individual appeared to be isolated from other department members.
State College historians shared a focused definition of professionalism, in contrast to the comprehensive definition prevalent among Private College historians. This focused view stressed the unity of scholarship and undergraduate teaching. Virtually all department members rejected the idea that one must have a PhD and be an active publisher to deserve recognition as a true professional. Even the younger historians, who received doctoral degrees from prestigious universities and were generally more research oriented, understood that State College was a teaching institution and took their instructional duties quite seriously.
Adjustments in Declining Enrollments
The State College history department employed a variety of tactics to recruit good students. One junior faculty member made personal phone calls to promising students on the college admissions list. He invited them to visit the department and meet the professors. He also tried to persuade them to enroll in his freshman seminar specifically designed for prospective majors. A senior faculty member maintained contact with departmental alumni. He asked them not only for constructive feedback on courses but also for their cooperation in identifying and recruiting new history majors. But the conscious attempts of individual professors to establish personal relationships with good students within their own classes may have been the most effective technique. As one historian put it, “I find myself always hustling students.” Herc, as at Private College, historians used a personal approach and singled out promising individuals. However, “We don’t suck up to them,” the chairman insisted. “No, what we do is simply sit down and talk with them. That’s all. I’ll spend time with them pointing out what I think are the advantages of an education in the liberal art ,in general, and in history in particular.”
The historians indicated that during the 1970s, the quality as well as quantity of students decreased. In response to this perception, they increased their traditionally high accessibility even more. They also worked with non-departmental staff in order to meet the needs of under-prepared students. Not only did they refer students for remedial assistance, but they even consulted reading specialists to ensure that the introductory textbooks were not beyond the students’ comprehension. These adjustments to under-prepared students were considered appropriate and professionally correct responses to a changing student body, not as compromises of professional standards as they might have been seen by Private College historians.
State College historians did not “ease up” on student assignments and grades in hope of attracting larger enrollments in upper-division classes. Then asked about the temptation to relax standards, the chairman responded, “You know, to tell the truth, we’ve never even thought of it . . . there are certain things on which we all agree. We are committed to our discipline. We have a deep respect for it, and it just never occurred to us. . . . I mean, hell, it’s just unthinkable.”
Strong leadership and departmental cohesion undoubtedly contributed to the success which these historians had in maintaining a tradition of excellence in undergraduate teaching. To date, the chairman has had extraordinary success in protecting under-enrolled classes from cancellation. The department’s reputation for rigorous and committed teaching put it in strong bargaining position with the administration. The fact that this politically and ideologically diverse department united behind the chairman also strengthened his hand.
The department’s collegiality did not preclude conflict. In fact, there had been considerably more open conflict among historians at State College than among their counterparts within the demoralized Private College department. The difference appeared to be that at Private College the norm was to avoid or deny conflict, while at State College conflicts were brought into the open and discussed frankly. In fact, the State College department took pride in its confrontational style. As one member noted, it was not a department for a “milquetoast.” Disagreements and resentments did not accumulate. Instead, they were aired quickly, negotiated, and resolved, either informally or in a department meeting. The chairman was an acknowledged master at conflict management who used humor effectively to prevent destructive feuds.
State College historians did not deal with the problem of declining enrollments as isolated individuals or as members of departmental splinter groups. Instead, they stood together as a cohesive and united collegial group. Despite their political and ideological differences, they were able to cooperate in efforts to resolve common and recurrent work problems. The process of defining acceptable adaptations was facilitated by a strong department chairman. The chairman was respected because he personified department members’ conception of academic professionalism: being a tough-minded scholar and a good and demanding teacher.
A Question of Survival?
The obvious question is, why did standards fall in one case and not the other? Although this study design does not allow the question to be answered conclusively, it does provide the basis for informed speculation. Enrollment declines seem more likely to force compromises in academic standards under some social circumstances than under others.
The question of survival is paramount. If professors come to believe that the viability of their department, division, or institution is open to serious question, they may be willing to compromise their professional standards in order to maintain their careers. Institutional survival was not in question at State College, but it was at Private College. State College historians were concerned, but Private College historians were desperate.
Clearly defined goals are also important. Private College historians felt that they were being asked to do two incompatible things: uphold standards and compete successfully against other departments for enrollments. They were confused and angered by the mixed messages they got from various administrative officials. Given the long-standing antagonism between the Private College administration and the faculty union, most historians simply were not willing to follow administrative exhortations to shore up academic standards. On the other hand, State College historians defined their own goals—instructional excellence and rigor—and received administrative support. State College administrators were concerned with enrollments, but they were not reoccupied with them. Furthermore, State College administrators were clearly working to improve the quality of the student body-a goal which the faculty fully supported.
Within teaching-oriented colleges at least, focused rather than comprehensive, definitions of professionalism are more likely to be compromised. All Private College historians had earned their PhD degrees and virtually all had internalized commitments to research as well as to teaching. Their research goals were frustrated by heavy teaching loads, scarce support services, and weak students. Furthermore, enrollment shifts and economics frustrated their teaching goals. State College historians (only half of whom had their PhD degrees) developed solidarity and esprit de corps on the basis of achieving more limited goals. Although the junior faculty were more concerned with research productivity than their senior colleagues, they did not use publication as the criterion for respect. They accepted the department’s emphasis on good teaching and rigorous grading. Rather than feeling miserable that they were not employed by a research-oriented university, they were grateful to have found employment. If standards are realistic and attainable, they are more likely to be maintained.
Where professors interact regularly and deal effectively with inevitable internal conflicts, they are capable of dealing with the enrollment problem in a collective, mutually supportive manner.
Collegial relationships among departmental members also seem critically important. Where professors interact regularly and deal effectively with inevitable internal conflicts, they are capable of dealing with the enrollment problem in a collective, mutually supportive manner. But, when a department is fragmented, professors are unlikely to discuss their common problems and arrive at mutually acceptable solutions. They are also less likely to deal effectively with their insecurities and fears. When professors are anxious and isolated, demoralizing com promises are more likely to be made.
Finally, leadership can play an important role in assuring that declining enrollments do not bring declining standards. The chairman of State College’s history department played a key role in defining work norms and controlling deviance from them. Unfortunately, there was not much evidence of similarly effective leadership on the part of union or administrative officials at either college. Union leaders are understand ably reluctant to get involved in disputes over requirements, grading practices, and “unfair competition” for students—the issues are simply too divisive. Nor are these easy issues for administrators. They want to stop grade inflation, but they do not want to be accused of invading academic freedom. They want to maintain high standards, yet they need to fill entering classes and retain present students. Some may want to confront the danger of eroding standards, but none wants to generate negative publicity for their institution. When management/labor relations deteriorate and become antagonistic as they did at Private College, it becomes infinitely more difficult to provide the administrative leadership necessary to preserve the quality of undergraduate teaching when enrollments decline. Still, the issues are important and pressing: developing effective administrative strategies to maintain quality while student numbers decline is imperative. Otherwise, faculty morale suffers, further complicating an already difficult situation.
Robert J. Parelius is associate professor of sociology at Rutgers University. William Berlin is associate professor of political science at Montclair State College. Research for this article was supported by the Rutgers Research Council and the National Institute of Education.