Marketing Toolkit for Authors
In This Section
We encourage Perspectives on History authors to share their articles widely with colleagues and other contacts. Here are a few tips and suggestions:
- Email your institution and/or department to let them know about your publication, and encourage them to share the article on their social media platforms or in other communications. Many institutions and departments like to highlight recent work by their scholars.
- Email your professional and/or personal network with a link to the article.
- If you have an ORCID account, you can manually add your article to your profile as a Publication – Magazine Article.
- Are you on social media? Share the article on any platforms you are comfortable with, including Twitter, Facebook, and LinkedIn.
- Article link: Make sure to include the article link. Please mention the article has been published in Perspectives on History or use our preferred hashtag, #AHAPerspectives (good for sharing on Twitter, Facebook, and LinkedIn). On Twitter, you can also tag the AHA’s Twitter account (@AHAhistorians).
- Description: Provide a brief description (2–-3 sentences) of the article, why you wrote it, and any other relevant information you’d like included.
- Character limit: Twitter has a character limit of 280 characters, and links are shortened to 23 characters of those 280, so draft your tweet carefully. Facebook and LinkedIn have more generous character limits.
- Hashtags: If you’re aware of relevant hashtags, include those in your post. Hashtags are especially helpful with promoting your article on Twitter but can help users find posts on Facebook and LinkedIn as well.
Some examples include #twitterstorians, #MedievalTwitter, #DigitalHistory, #HistSTEM, and #EverythingHasAHistory. A History Hashtag Resource List developed by Liz Covart can be found on Covart’s website.
- Tagging accounts: If your article highlights a specific institution or individual in a positive light, you may want to tag them. Tagging can be done on Twitter, Facebook, and LinkedIn. Double check that you’re tagging the correct person or institution, as many Twitter accounts have similar names or handles.
- Images: When you share the article link, the image from the article should be automatically included. If you want to include a second image, make sure it’s relevant to your article and properly cited.